Failure Is Always an Option


Failure has become a bit of a buzzword in the last few years. Fail fast, fail often.

Adam Savage’s definition of failure resonated with me. In this podcast on The Tim Ferris Show he defines true failure as “getting drunk and missing your kid’s birthday party”, and talks about what failure means in terms of the scientific method and creative process.

“What we really mean when we say failure is we mean iteration. We mean the creative process is messy and it’s iterative and you have to chase up a lot of wrong branches in order to get to the right one. And you’re never going to end up where you think you’re going to end up. And while some people may think that that’s failure, a true creator knows that you follow the thing to where it’s going, not to where you think it ought to go.”